A Book by Its Cover, a Product by Its Packing? Packing Trends in 2022

Is it really worth talking about packing trends at all? As online store owners during 2020 many of us experienced how important packing is in ecommerce. Millions were stuck at home worldwide, but the demand didn’t decrease. In fact online purchases have greatly increased. We had to realize that during a time like this the look of the products is that gives an extra customer experience. It is the same if we look around in stores in real life. 

It’s important to know that the packaging of your product is that the customer sees first. This way a lot of times it is the first impression of your brand – make sure to make it the best! 

Here Are a Few 2022 Packing Trends: 

Luckily the most popular trend today is sustainability. You have probably heard of the triad of environmental awareness, the 3R, which you always need to keep in mind. R1: Reduce, minimalize the ecological footprint. R2: Reuse, so that the packaging stay in the cycle and can be reused maybe even in a new way. R3: last but not least Recycle. 

You can have one more reason to follow packing trends. Your brand can convey its mission towards your customers through its packing. With them you can for example fight together to preserve our environment. The quality of your packaging material also talks about the mission of your business. You need to use unique colours or graphics, you shouldn’t just put your products in plain cardboard boxes. For the design you should hire professional graphic designers or agencies. You can be sure they will bring the best out of your packing! 

Innovation in Packing Through Packaging Materials

Most use packaging made from recycled materials for this purpose. The most popular and practical form of it is the minimalist cardboard box solution. Indeed, paper is practical for this purpose but you may want to gain profit from innovation in this field, too. But the newest trend, making packing out of cloth is getting more and more popular, as well. A well-designed packing conveys a real feeling, which is very important for many people – probably for you as well. 

Storytelling via Packaging

What, storytelling via packing? You surely heard that one of the key elements of brand building is storytelling, which most international brands do excellently. A perfect example for this is Coca-Cola showing the evolution of Coke bottles. Almost every year through the glasses you can get at McDonald’s. Often figures and elements which are important for the brand can be seen on the packaging. These bring the story of these brands to life. Think it over what amazing method it is! Looking at these we can feel like watching comic strips as we awe at the packaging of these products. 

It might sound weird at first, but today customers are sharing a lot of packages (of products) on the web! Many get excited even from the outer cover of the product, not just from what the packing holds. It’s no surprise that unboxing videos are so popular, where unpacking (unboxing) a product becomes a unique experience. All these functions become a great experience in a blink of an eye. 

Fascinate Your Customers by Transparent Packaging!

Focusing on packing trends more and more brands start to realize that customers like transparent packing. It’s also no surprise, since we are curious creatures. You can pick a little window, a cut-out option that may be important. Or if it does not raise any hygiene problems make your packaging truly open, so the product can be touched. We all know the saying, never to judge a book by its cover. But if we think about it, sometimes we decide on products based on the packaging we like better. 

As an online store owner, you shouldn’t forget: spend money and time not only on product design, but on packaging. You can be sure packing also evokes emotions from your potential customers! 

What to Do If You Don’t Have Time for Packing? Outsourcing to Fulfillment Companies?

Let’s admit, most people do not like packing. Furthermore most entrepreneurs do not have time to do it. In such a case is there any solution at all? One of the key of successful entrepreneur being is willingness for outsourcing different jobs. Millions of online store owners outsource a part of their logistics, first of all deliveries. But can packing be outsourced at all? Why not try? If you search, you will find a flexible fulfillment (3PL) company that will execute this job. What is more ventures profiled in outsourced logistic services have far more practise in that. Why is it a real win-win situation? It is easy to see that due to their routine fulfillment companies can pack more effectively! And if it is true you will spend much time and much money!