Black Friday is a shopping craze which is held on the last weekend of November each year on Friday. It is common that stores participating in it give 50-70% discounts from their products, with this they generate a massive turnover within one day.
Since it is almost here, it is time to get your online store in shape. Here are a few handy tips for it!
Think ahead!
First, make sure that you have a sufficient quantity of products in stock which costumers will be looking for.
You can easily grow your newsletter list if you inform subscribers of your newsletter of the exact starting time of Black Friday, especially if you offer them “benefits”. We strongly advise you to take this opportunity, as your own database is worth more than gold, because it is a “cheap” and efficient marketing channel.
Prepare your website!
We’ll show you how:
- Test the load capacity of your hosting service – For this you can contact your hosting provider, but there are even specific sites which will aid you.
- Create a virtual waiting room – it is a service with which you can easily avoid the overload of the servers.
- Optimize your website for mobile – the research of Statista has shown that in 2021 70% of the visitors of online stores used a smart device. It would be a waste to lose these customers just because your online store is not mobile-friendly.
Don’t stop before the finish line!
Advertising your promotions in time is a huge step towards success. But it is also worth giving a final boost to it – by spending a larger amount – and continuing these ads on the day of Black Friday. Be prepared that clicks will cost much more on this day because of the great demand and the competition, because each merchant will increase their advertising budget.
It’s time for bigger discounts!
If you get into it, it is time to increase your discounts, as Black Friday is famous for huge discounts. It’s not worth it to advertise 5-10 percent discounts, because your campaign may go to waste – as visitors are looking for more than that.
If you don’t want to give huge discounts, you can offer limited time packages with good value for money during this period.
Stand out from the crowd!
Make your online store stand out – we have just the right tip for that!
During Black Friday usually the colour black dominates, but the eyes of the costumers can easily get used to it, and they just simply scroll over it. Try much different graphic solutions: unusual colors, unique elements.
It’s Black Friday time!
From our article you get to know how to jump on the Black Friday bandwagon with your online store. And if you take the necessary steps and invest enough time you can make a huge revenue. What do you think, is your online store ready for Black Friday 2021?
