Do you know the feeling when entering a shop, a smiling assistant awaits you at the door to ask you: “How can I help you?” And later on, if the assistant helps in choosing, and even accompanies you to the cash desk with the chosen items, you can be sure that: you are important for that business.
The chatbots on websites give a similar experience! As an AI customer service assistant, they welcome the visitors and provide them valuable content. They have much more benefits besides greeting the customers.
Let’s have a look at them!
Available 24/7
Have you met an employee who can work 24 hours a day with the same diligence, without brakes or sleep even on holidays? We have only seen chatbots do that.
They are always available which is a huge advantage, because an average B2B business can take 12-48 hours to answer a question. During this time the costumers can easily find the offers of the competition.
You can use it for data collection
Just like a shop assistant, chatbots try to assess the needs of the customers with questions. With this they profile, categorize and separate potential customers from visitors. This is a perfect opportunity for collecting data both in B2B and B2C fields. With this you can get to know what the consumers need, and thus make more profit while investing less time, energy, and money. Chatbots are also able to collect email addresses, this way you can easily set up an address list only after a few words of “chatting”.
It improves conversion rate
Nowadays everyone wants instant solutions, so the majority doesn’t want to spend time on browsing through the whole supply of online stores.
A chatbot helps customers save time, because after a short chat containing the appropriate keywords, it can show self-tailored offers to them. With this you can get more potential customers, and they can make their purchase fast and easy with the help of a chatbot.
It concentrates on loyalty
In order to build trust in your clients towards your business, you have to give them the possibility to ask questions anytime. The chatbot helps in this instance as well.
It shows up immediately on the landing page, but it is not intrusive and doesn’t put pressure on the visitor. Browsing is calmer for B2C clients, and it is not a problem if they don’t want to answer immediately. In case of B2B clients you have the possibility to automatically organize meetings or manage the complete purchase process after establishing the required trust.
Most importantly: cost-effective
You don’t only save time but a lot of money, because those colleagues who would be answering the question of visitors can tend to other responsibilities. Moreover, chatbots can tend to several customers at the same time, which greatly speeds up the work customer service.
We hope we managed to show why chatbots are an essential part of a successful business. Its time you also get one for your online store to enable faster growth! We are sure the development will soon be visible!
